The Business of Art: Managing the “Business” End

Not every creative individual is inclined toward “the business end” of their artistic practice, but if you’re going to actually make money with your art, you do need to know some company management and structure basics. For instance, how can you tap into low- and no-cost marketing opportunities? To start the workshop, instructor Paul Pendola will apply his substantial academic background and corporate work experience in laying out the nuts and bolts of the business side of being an artist. Then the remainder of the session will be reserved for Q & A.