The Business of Art: The Online Store

April 12, 2021

Schedule: 6:30-8 pm Mon via Zoom

Instructor: Paul Pendola

Registration Deadline: April 11

Description

This is the second in a series of virtual and interactive 90-minute sessions designed to help artists of all types explore a variety of topics critical to their success as creative entrepreneurs. It seems that many businesses have stayed afloat by adding an online presence to their sales channel assortment – or have gone completely virtual.  How is a web-based selling platform best created and conducted?  The initial part of this workshop will look at aspects of layout, hosting, payment processing, and other practical matters.  Instructor Paul Pendola will provide examples of best practices for producing a compelling online store. The remainder of the session will be given over to Q & A.  Students are invited to submit a case study prior to the workshop.  Every effort will be made to address your particular situation, time permitting.

Class size 25

Level Beginner and above

  • Tuition $50

Instructor

Photo of Paul Pendola

Paul Pendola

Paul Pendola is a full-time Galena, IL-based green woodworking artist specializing in hand-carved wooden spoons and other hand-crafted woodenware. Using only an axe, straight knife, hook knife, and all-natural food-safe oil and wax, Paul’s mission is to create simple, authentic, and beautiful functional art. You can find Paul’s work, and watch him work, at Galena Spoon Co., his retail shop located at 201 Hill Street in the heart of historic downtown Galena, IL.…Read More

Paul Pendola is a full-time Galena, IL-based green woodworking artist specializing in hand-carved wooden spoons and other hand-crafted woodenware. Using only an axe, straight knife, hook knife, and all-natural food-safe oil and wax, Paul’s mission is to create simple, authentic, and beautiful functional art.

You can find Paul’s work, and watch him work, at Galena Spoon Co., his retail shop located at 201 Hill Street in the heart of historic downtown Galena, IL. Paul participants in  several leading traditional American art and craft fairs including The Galena Country Fair (Galena, IL) and The Waterford Fair (Waterford, VA), among others. Additionally, Also, Paul sells his work via several boutique retailer throughout the Driftless Region of northwestern Illinois, online at http://www.galenaspoonco.com, and via national wholesale accounts including The Holland Bowl Mill.

Interested in learning how to carve a spoon? Consider taking one of Paul’s classes here at Shake Rag Alley, at the Galena ARC, or at his home-based workshop, The Spoon Carver Cottage, located in downtown Galena, IL.

Paul (Galena Spoon Co.) has artist profiles on EnjoyIllinois.com and VisitGalena.org, and is an active member of the Galena Area Chamber of Commerce, The Galena Downtown Business Association, Key City Creative Center (Dubuque), Premier Business Partner of the Jo Daviess Conservation Foundation, and active in many arts organizations in the Driftless Region.

Paul is a Chicago native, currently a full-time Galena, IL resident, and holds a master’s degree from the Cornell University School of Business.

 

Instructor Website

Workshops

Spoon Carving Fundamentals

The Business of Art: Brick and Mortar Retail

The Business of Art: The Online Store

The Business of Art: Art & Craft Fairs, Festivals, and Tours

The Business of Art: Leading Workshops

The Business of Art: Leveraging-up Social Media

The Business of Art: Pricing Your Product

The Business of Art: Managing the Business End

The Business of Art: Supportive Organizations & Memberships

 

Registration Policies & Waiting Lists

Class Confirmation
You will receive a registration confirmation via email. If you do not have an email address, you will receive a snail-mail confirmation.

Please read your class confirmation carefully as it may include a supply list and other important details.

Materials Fees
Many classes have materials fees in addition to the tuition. These are identified in the class listing and are usually paid with the tuition payment, however in some cases materials fees are paid directly to the instructor at class time (check the class listing).

Cancellation Policy
While we recognize that life intrudes and plans change, in consideration of the time and energy instructors invest in preparing for classes, we must adhere to the following cancellation policies:

Student cancellations

> Cancellations made 31 days before the published registration deadline date for any given workshop are eligible for a full refund less 25% of the workshop fee OR a gift certificate in the full amount of the workshop fee. The gift certificate can be applied to workshops or lodging through Dec. 31 of the following year and is transferable.

> Cancellations made 30 days or less than the published registration deadline date for any given workshop are not eligible for refunds. We encourage all students to purchase trip insurance.

> Cancellation requests must be made by calling our office at (608) 987-3292.

> If you have booked lodging with Shake Rag Alley in conjunction with your class, please refer to our lodging page for the lodging cancellation policy.

Cancellations by Shake Rag Alley

> If Shake Rag Alley must cancel a class you will be notified immediately via email or phone and will receive a full refund.

> If a class does not meet a minimum number of students, it may be cancelled. A decision to cancel a class due to under enrollment will be made on the day following the published registration deadline.

> If you have booked lodging with Shake Rag Alley in conjunction with a class cancelled by Shake Rag Alley, you may receive a full refund on lodging should you wish to cancel the lodging. Please call the office at (608) 987-3292.

Waiting Lists

If a workshop you are interested in is sold out, please fill out this waiting list form. We will contact you if a spot becomes available. The class code requested on the form is the Workshop ID shown at left, beneath the Add to Cart button.