This is the first in a series of virtual and interactive 90-minute sessions designed to help artists of all types explore a variety of topics critical to their success as creative entrepreneurs.
The initial part of this workshop will investigate the question: What’s involved in starting and successfully maintaining a physical sales space? Instructor Paul Pendola owns and manages the Galena Spoon Company, a retail store in downtown Galena, IL. Using his experience there as just one example, Paul will identify the advantages and challenges of this conventional business model. Buy or rent? Square footage? And, of course: location, location, location. Additionally, Paul will discuss advantages and disadvantages of other models such as cooperatives, retail partnerships, selling to boutique retailers via wholesale marketplaces, etc. The remainder of the session will be reserved for Q & A. Students are invited to submit a case study prior to the workshop. Every effort will be made to address your particular situation, time permitting.
Register for one, two, three—or all six of these Zoom-based Business of Art classes! Registration includes 20% off coupon for Paul’s Galena Spoon Company online or in store.
Class size 25
Level Beginner and above
Registration Policies & Waiting Lists
You will receive a registration confirmation via email. If you do not have an email address, you will receive a snail-mail confirmation.
Please read your class confirmation carefully as it may include a supply list and other important details, and note our current COVID-19 protocols on our Planning Your Workshop Experience page.
Many classes have materials fees in addition to the tuition. These are identified in the class listing and are usually paid with the tuition payment, however in some cases materials fees are paid directly to the instructor at class time (check the class listing).
While we recognize that life intrudes and plans change, in consideration of the time and energy instructors invest in preparing for classes, we must adhere to the following cancellation policies:
> Cancellations made 31 days before the published registration deadline date for any given workshop are eligible for a full refund less 25% of the workshop fee OR a gift certificate in the full amount of the workshop fee. The gift certificate can be applied to workshops or lodging through Dec. 31 of the following year and is transferable.
> Cancellations made 30 days or less than the published registration deadline date for any given workshop are not eligible for refunds. We encourage all students to purchase trip insurance.
> Cancellation requests must be made by calling our office at (608) 987-3292.
> If you have booked lodging with Shake Rag Alley in conjunction with your class, please refer to our lodging page for the lodging cancellation policy.
Cancellations by Shake Rag Alley
> If Shake Rag Alley must cancel a class you will be notified immediately via email or phone and will receive a full refund.
> If a class does not meet a minimum number of students, it may be cancelled. A decision to cancel a class due to under enrollment will be made on the day following the published registration deadline.
> If you have booked lodging with Shake Rag Alley in conjunction with a class cancelled by Shake Rag Alley, you may receive a full refund on lodging should you wish to cancel the lodging. Please call the office at (608) 987-3292.
If a workshop you are interested in is sold out, please fill out this waiting list form. We will contact you if a spot becomes available. The class code requested on the form is the Workshop ID shown at left, beneath the Add to Cart button.